The project demonstrates how a Private Label can go beyond standard production and become a unique cultural statement. This exclusive collaboration unites two worlds — the artistic process and the art of creating premium gin. Each bottle of 202 Gin is crafted with special attention to detail: from the careful selection of botanical ingredients to achieving a crystal-clear blend. This approach delivers a harmonious taste that reflects the character of the brand and its pursuit of perfection. A special place in the project is held by the visual concept developed together with the artist Tigran Tsitoghdzyan. His works, exploring themes of identity, time and human nature, are reflected in the design of the packaging and the bottle itself. The artistic image becomes not merely a decorative element but an important part of the product's story. In this collaboration, 202 Gin symbolizes the balance between bold individuality and refined depth. It is a drink for those who value not only the quality of what's inside but also the idea behind the product. The collaboration resulted in a collector's release with a strongly pronounced character, equally appealing to connoisseurs of premium gin and collectors of designer series. The new 202 Gin × Tigran Tsitoghdzyan is not just a drink but an object that unites taste, aesthetics and status in a single work.